Emil Chau, brand envoy for Ogawa products

News article re-quoted from The Star Online:

Taiwanese singer named brand envoy
By THO XIN YI

TAIWANESE singer-songwriter Emil Chau is the perfect brand envoy for Ogawa products, according to Ogawa World Bhd executive director Eric Cheah.

“We feel that his character and image are what Ogawa would like to be associated with – such as his healthy outlook, integrity and good humour,” said Cheah.

Two thumbs-up: Chou enjoying a massage in the Ogawa Smart 10 massage chair.

During a press conference to announce Chau as the brand envoy in a seven-figure deal, Cheah presented an Ogawa Smart 10 massage chair to the singer.

The gift was timely for Chau as he certainly needed a good massage after concluding his marathon four-and-a-half-hour concert, Wakin 20th Anniversary Live in Malaysia 2007, on June 14, setting a record of sorts in Malaysia.

“I have always regarded my supportive Malaysian fans as my family. As an Ogawa envoy, I feel even closer to Malaysia,” said Chau.

Cheah revealed that Close to You by The Carpenters was covered by Chau, in English and Chinese versions, to be used as the theme song for Ogawa’s advertising campaign.

“The song was chosen because its warm and melodious tone matches our core brand value of being ‘close to our consumers' lives’,” said Cheah.

Cheah added that since Ogawa’s listing on the Main Board in April, they had been looking to penetrate foreign markets such as China, Hong Kong, Singapore, Indonesia, Australia and Vietnam.

“Clearly, Emil Chau is the best candidate to help us achieve this goal,” said Cheah.

He did not have to worry at all, for Chau was seen promoting the brand hard at the press conference.

Each question posed by the press was answered and wittily linked to Ogawa by him.

Chau also cheekily said that from now on, people could refer to him as “Mr Ogawa”.

The Ogawa commercials featuring Chau will be aired in August.